Congratulations!, You’ve accomplished the most difficult part of starting a business: actually starting a business.
Now that you’re past the preliminary stages and have yourself established, it’s time to get serious about expanding your industry presence.
But, scaling is a complicated process that has a multitude of factors involved. Many people attempt to scale their business but fail to avoid common pitfalls that affect every industry.
Not sure where to start? Don’t worry, we’ve got you covered.
Let’s take a look at five of the best ways you can scale your business in 2019.
1. Foster Relationships With Your Audience
One of the most efficient ways to grow your business is to engage more with your audience.
If your customers see you only as a company looking to move money from their pocket to yours, they won’t resonate very much with your brand’s message.
But, going above and beyond when it comes to engaging with your consumers can be a great benefit to your business. And, there are plenty of ways to do this.
One of the most efficient methods is to provide your audience something for free in exchange for their contact information. This could be a how-to guide, a free eBook, or even the chance to sign up for your weekly newsletter on industry insights.
As your email list grows, you’ll have access to a much larger pool of potential customers in the future.
Similarly, accessibility also plays a large role in how your audience perceives you. Website copy that has a friendly tone will take you further than dry, formal writing.
Humanizing your brand is something that can’t be overlooked in 2019, and is an attribute of your business that you should work on right away.
2. Outsource Your Weaknesses
In American football, you wouldn’t choose the smallest player on the team to play linebacker. That player is better suited in an agility-based position. That player also shouldn’t waste their time trying to excel at something they don’t have the natural tools for.
Business works in a similar way. If you try to do everything yourself, you’re going to waste time, money, and your efficiency will tank.
As an entrepreneur, your job is to keep your business running and grow over time. Even if you have the skills for them, tasks like graphic design, scheduling, and website maintenance are endeavors that you should employ someone else to work on.
This is, after all, why companies have employees in the first place. Outsourcing as many responsibilities as you can allows you to accomplish more work, which will earn you more money over time.
3. Blog, Blog, Blog
It’s no secret that blogging is a crucial element in business growth.
If you want your site to be visible online, you’re going to have to increase your Google ranking, and this is best accomplished through consistently uploading high-quality content to your site’s blog.
But, it’s not enough to craft a 2000+ word piece and call it a day. You have to make sure your content is shareable so that members of your audience will repost it for their own followers to see.
Articles like lists, how-to’s, and reviews are great topic ideas that are easy to share with others. These pieces should be informative, well-written, and also give readers a look into your brand’s personality.
You should also make sure that they can share it as easy as possible. You can achieve this through having one-click buttons that allow readers to share the content on their Facebook pages, Twitter profiles, etc.
The easier something is to share, the more likely it is that someone will share it.
4. Focus on Saving Time, Not Making More Money
Many people get so caught up in trying to increase their revenue that they lose sight of the most efficient ways to do so.
Unless your brand happens to be experiencing a surge in popularity, increasing the prices for your product or service is generally a bad idea. Your loyal customers will feel betrayed, and potential customers may be put off by the cost.
So, rather than trying to directly make more money, you should focus on saving as much time as possible.
As previously mentioned, outsourcing is a solid method to increase the amount of time you have to focus on other tasks. But, you can increase efficiency in other ways, as well.
Automation, keeping track of productivity, and proper employee training are all ways you can boost the amount of work you achieve at your company within a shorter time period.
This, of course, will result in you raking in more revenue.
5. Be Patient
A seed doesn’t grow into a tree over one day. You can’t expect your company to show drastic improvement in a short period of time.
Patience is one of the most important values you can have as an entrepreneur. If you get too anxious for success to happen, you’re going to change your business processes when you should just leave them alone.
But, it’s important to know when something isn’t working. Give yourself a long-term timeline (six months, 12 months, etc.) and keep track of your progress.
As you near the end of this interval, you’ll know if you need to make any changes to how you are running your company.
Learning How to Scale Your Business Can Seem Difficult
But it doesn’t have to be. With the information above, you’ll be well on your way to making the most of 2019 and making sure that you scale your business as efficiently as possible.
To learn more information that can benefit the growth of your company, make sure to check out our other resources!